When you are already running local campaigns in your newspaper or other community efforts than, this is similar to social media marketing on line. Online marketing however is about promoting your website and yourself on line via Facebook, ActiveRain or Stumbled Upon, Twitter, YouTube, Yahoo Answers, and various real estate forums. Social Media Marketing is considered a very powerful method for driving traffic and garnering interest in sites and therefore your brand.
SEO & Social Media
Social Media sites are free to use, so that is an added benefit to being able to harness their power to drive potentially high volumes of traffic in short order. Not only does social marketing assist businesses with growing our credibility on line in our real estate market place but we are also gaining valuable backlinks as well. This of course can only help increase a site’s ranking. Most of the popular social media sites have very high page ranks, so this makes them invaluable resources for building backlinks and authority to your site.It is important to understand how to create these market profiles for your self so our video series is there to assist with learning that skill set. The SEO power that comes with using these sites is to be truly respected as thousands of people flock to them hourly and if even a fraction of them translate into a targeted visitor for you, that is worth a lot. Hiring a SEO specialist will always help you to post the right content with the right links to your website.
In this case as you promote your site on these platforms all it really takes is a few people to become interested in it and they become targeted prospects when they arrive at your site. What can be really neat is that one or a few of these thousands of people may find what you say of value and share with a friend. When people share your words with others and it starts getting around the Internet that is called going viral. By committing to write useful information for your branding campaign, you can gain thousands of prospects to your site, that may translate into sales or referrals. Make sure you use the best landing page design to get the best CRO out of it.
The next question to then ask is have you set up your personal profiles on Facebook or other relevant real estate forums where prospects go to find answers to questions about moving or real estate in general? It is of value, in this international market place to set up special profiles about your website and your area of expertise. While, up to now you may have been spending money on your local newspaper adverts, now is the time to think about this vast free network you have access to. After all, there are people out there, worldwide, that may be looking for homes in your area, every day, so why not use social media marketing methods for this purpose? If you are not sure about which marketing strategies you want to go for, you can always hire a digital marketing agency.
Top sites to consider for your marketing campaigns on line are Facebook, Active Rain, LinkedIn, and other real estate forums that can contribute to your authority. All you need to do is create simple profiles at these sites and submit articles, editorials, news feeds, blog posts, and more. The high authority of these sites, means that our back link within your article will help boost your page in the search engines. If you are lucky, one of your articles will become a hit and people will be talking about it and posting it on their sites as well, which of course means more targeted traffic for you. This is called branding by means of social media marketing for just this reason.